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The Complete Guide to Mastering Your Link and Navigation Structure by @stoneyd

The biggest breakdown in website architecture is a navigation structure that prevents visitors from easily finding the information they need and blocks search engines from indexing your content. It doesn’t matter how perfectly your site is optimized if your site navigation fails to get searchers and search engines to your content. Ensuring your internal navigation […]

Author information

Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is the President of Pole Position Marketing, a leading online marketing strategy company helping businesses improve their online presence since 1998. Stoney is a frequent speaker at website marketing conferences all over the US, and has published hundreds of helpful SEO, SEM and website marketing related articles. If you’re looking to velocitize your web marketing, Stoney and Pole Position Marketing are the crew you need. Follow at @StoneyD, and @PolePositionMkg.

The post The Complete Guide to Mastering Your Link and Navigation Structure by @stoneyd appeared first on Search Engine Journal.

The Basics of Online Marketing Strategy in 2013 by @LarryAlton3

Online marketing has changed dramatically in the past few years. When Google released search their Panda and Penguin algorithm updates , many website owners were sent scrambling as they watched their site’s rank slip. But not all online marketers found Google’s updates to be devastating. Those who built a strong foundation in solid, white hat […]

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Larry Alton

Larry Alton

Larry is a freelance business and online marketing consultant. Follow him on Twitter.

The post The Basics of Online Marketing Strategy in 2013 by @LarryAlton3 appeared first on Search Engine Journal.

Perfect Audience’s Brad Flora Gives Tips On Facebook News Feed Ads At #SESSF by @johnrampton

In an interview conducted at SES 2013 in San Francisco, Brad Flora from Perfect Audience talks about how businesses can retarget their marketing with Facebook News Feed ads. SEJ’s Murray Newlands began the interview by asking Brad what goes into making a great Facebook News Feed ad. Hear his response in the view below: Here are some key highlights from […]

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John Rampton

Managing Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org.

The post Perfect Audience’s Brad Flora Gives Tips On Facebook News Feed Ads At #SESSF by @johnrampton appeared first on Search Engine Journal.