Empower your Readers with a Voice – Tips and Tools

Blogs are all about collaboration, not just speaking to a nameless and faceless audience. As such, finding ways to empower your readers with a voice becomes an important aspect of creating the most effective blog. There are many considerations to make when facilitating conversation in your blog, including design considerations and offering the right mediums […]


Procter & Gamble Embracing Social Networking

For the biggest advertiser in the world, Procter & Gamble, their $9 billion advertising budget is going to get a big relief soon when the company starts using social networking more for their advertising needs. Recently, the mass manufacturer of household goods made a decision to cease its sponsorship of daytime soap operas, and focus […]