Category: Uncategorized

How Vertical Search and Semantic Technology Will Change Digital Advertising by @vswfeaturelink

Even those of us firmly entrenched in the world of digital advertising need only to watch an episode of Mad Men to be struck yet again by how much marketing has evolved.  Where we once looked to attract the widest audience possible, effective web marketing today relies on targeting the people most likely to buy our merchandise […]

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Colin Jeavons

Colin Jeavons

Colin Jeavons is the President and CEO of Vertical Search Works (www.verticalsearchworks.com), a search technology company that leverages its proprietary services to deliver more valuable results for advertisers, publishers, and consumers across targeted vertical industries. Colin has over 27 years of experience in the publishing, digital media, advertising, and technology industries.

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How to Use Bid Adjustments to Get More Out Of your AdWords Enhanced Campaigns by @AndrewLolk

With all this fuzz about Enhanced Campaigns I thought it was about time to start moving forward. We’ve already seen the first 100 posts about how to upgrade your accounts. But what are you supposed to do once you’ve upgraded? It is important to mention that Enhanced Campaigns mean that some key aspects have changed […]

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Andrew Lolk

Co-Founder at White Shark Media at White Shark Media

Andrew Lolk is the author of the 189-page free AdWords ebook The Proven AdWords Strategy. He’s worked in AdWords since 2009 and have co-founded White Shark Media; A Paid Search agency specialized in delivering results for small to mid-sized businesses in the US.

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Standing Out With The Future of Content, Big Data, Google Glass & Anticipatory Computing by @SarahHill

In a world where billions of pieces of content are produced and shared online every day, it can be intimidating to try and stay ahead of the game; blazing new trails into unknown territory while trying to stay relevant enough to be found by an audience as they wade through a proverbial ocean of content. […]

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Sarah Hill

Sarah Hill

Sarah Hill is the Chief Storyteller for Veterans United Home Loans and the 38th most followed person on Google+. Join her in a Google Hangout or connect with her page.

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