Content Marketing Strategies for Brands—An Interview with Marc Purtell by @murraynewlands

“Content marketing” has become a buzzword in the post-Google Penguin world, and because of its new-found importance in the digital marketing space, brands have continued to place ever-increasing emphasis on their content marketing strategies. From blog posts to viral videos, there are a number of different practices that advertisers can use to strengthen their brand […]

Author information

Murray Newlands

Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User’s Manual.
Born in England, Murray moved to the USA in 2011 being recognized by the US government as “an alien of extraordinary ability”.

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