Small business owners are always looking for the most efficient ways to find new business leads. Lead generation falls into two main categories: outbound lead generation (cold calls, direct mail, advertising and e-mail marketing) and inbound lead generation (SEO, social media, PPC). You might be wondering which type of lead generation to focus on or […]
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Gregg Schwartz is the Director of Sales for Strategic Sales & Marketing (SSM), one of the industry founding lead generation companies established in 1989. Gregg developed and manages the social media lead generation service line offered to SSM clients.
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