Marketing and advertising are interesting avenues when it comes to products that may initially be considered “bland” or “not exciting”. Creative professionals have such an uncanny and amazing ability to bring these “ordinary” products to life through commercials, motion graphics, visual effects, and more.

I know you’re probably expecting (and hoping) to see hilarious commercials for beer and other products that have proved to be pretty risque. I hate to put a damper on things, but I’ve decided to choose something pretty nonchalant, and show you how clever and well thought out marketing can make all the difference in breathing life into a product.

Vacuums! Here we go-

This YouTube video for Bissell vacuums shows what your vacuum’s personality would be like if it were just a little more human. From the snooty heiress who refuses to pick up dog hair to the heavy and powerful high school coach who keeps screaming “put your back into it,” this Bissell commercial humorously personifies the different drawbacks of other vacuums. The ad begins by asking “Is your vacuum a good match for you?,” then it goes into the advantages of Bissell’s own vacuums, stating that Bissell vacuums are your “perfect match.”

This ad, from good ol’ 1984, reminds you that you have modern appliances all over your house, and that there is no excuse to have an ancient vacuum cleaner that you have to lug around. It then goes on to highlight the advantages of the 1984 Eureka vacuum–the “vacuum cleaner for today, not yesterday.” Eureka has been playing the advertising game for a long time.

Miele produced this humorous commercial about a man vacuuming with a leashed dog nearby. A woman enters the room and removes the dog, leaving the leash behind. The man then accidentally sucks up the leash while looking the other direction. He turns back and assumes that he has accidentally vacuumed up the dog. He bends down and makes whistling noises at the vacuum, trying to get the attention of the dog that he assumes is inside. The brand name and a picture of the vacuum then comes up with the catch phrase “sucking good.”

This Hong Kong commercial for the Electrolux vacuum features a news story about a man who is about to jump off a building, ending his own life. When community efforts and firemen fail to convince him to change his mind, an old woman with a vacuum saves him from plummeting to his death by catching him with the vacuum cleaner’s immense sucking power. It then concludes: “Electrolux – it really sucks.”

As you can see, clever advertising can really make a product interesting. It’s something to consider when you’re working on a campaign for something that you find bland… you can really have a lot of fun with it and get a little crazy. Your viewers will thank you for it.

What are some of your favorite ads?

Balloon Advertising, Will Increase Business

Are you stressed and worried about your business and the economy? Sit back for a moment a take a deep breath, think of driving down the street and seeing a huge balloon in front of a business. It takes you back to being a kid and puts a smile on your face. You forget eveything but the thought in your head “WOW look at that” Oh by te way you never even noticed that business was there before and you think maybe they are haveing a sale or give away. “I think I’ll stop” you say to your self. Even if you don’t stop that day you remember the business.

Why not do the same for your business? High quality constructed balloons to get yourself noticed over and over again. Get people into your business and have them smiling as they walk through your door. Our balloons are made of high gade polyurethane material in the USA. Polyurethane in stronger, safer and economiclly advataged by giveing you a higher quality product; while extending the life of your helium.

We are an established company that has been is business since 1976. We know how to make the perfect advertising ballon or advertising blimp to suite your individual taste and needs. If you are not sure what you want we have plenty ideas already for you. If you are not yet convinced to buy your balloons the simply call us and rent an entire event. Stop worrying about business, put a smile on their face and yours and order your balloons now.

Email us at advertisingballoons@gmail.com for more information on balloon advertising.

Call 1-800-791-1445 for help!

Balloon Advertising Increases Business is a post from: Advertising Balloons

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A comprehensive and effectively written social media release can do phenomenal wonders for any online business. They bring exposure, traffic, and heightened awareness, as well as encourage calls to action and energize various sectors of the online community in many different ways.

A social media press release needs several pieces to make the whole, in order to work properly and achieve the end result that will meet the goal of the business issuing the release. These components will include, but aren’t limited to, bookmarking networks, the software tools to host conversations, social chats, contextual tags and even video-based interfaces for immediate social networking.

Since the goal of a “standard press release” is to gain attention and awareness, a social media press release is no different- except that it engages a greater sector of the online (and offline) community through its social networking implementations. Social media works off technological premises, therefore content existing in various forms (video, audio, written, etc.) can be shared immediately through software and widgets available on the business’s website. Webmasters develop “codes” so that the social media community can quickly and seamlessly share information at the click of a link.

Independency

Each subsection of the press release needs to be respectively independent of the other sections and standalone if only portions of it are downloaded. The sections should be substantially enhanced and contain multimedia and social media elements.

Linkage

One of the most important elements in a social media press release is having links that are optimized for high visibility in the search engines. The links should include connections to relevant information pages on your website as many as possible without there being overkill. Linking is also highly encouraged to other social media sites including Del.ici.ous, Digg, Reddit, and Technorati.

Diversity

Submit your social media releases to all other relevant sites that promote the release. This includes areas like videos to YouTube and Facebook and photos to sites like Flickr or Photobucket. Also, use visuals as much as possible, including the company’s logo, advertising slogan and any marketing videos within the release, where applicable.

Keywords

Use appropriate keywords to maximize your search engine rankings for your site. These same keywords should be optimized for use in all headlines and in the text of the release. Be careful though- you don’t want to over-optimize and throw keywords into every sentence. The press release needs to look natural and organic.

Encourage Community

Enlist and engage the social networking community by providing a platform and a method for them to interact with others. This can be in the form of a link that goes directly to a forum or a direction to leave comments in the appropriate sections on the webpage.

Social media press releases can be an amazing thing, if utilized correctly. Because the social media world allows for the sharing of media in all different ways, your press release will be a powerhouse of information for your client, or your own company.