Why Your Brand Must Tell A Compelling Story

We think in story. It’s hardwired in our brain. It’s how we make strategic sense of the otherwise overwhelming world around us. – Lisa Cron, Wired for Story  It’s no longer enough to build a great looking web site that gets traffic.  Those are just the bare essentials and won’t take you very far.  In […]

Author information

Srinivas Rao

Srinivas Rao is the host and cofounder of BlogcastFM where he’s interviewed over 300 bloggers, authors, and entrepreneurs. Pick up his free guide on How to Repurpose Content for Profit and Fame.

The post Why Your Brand Must Tell A Compelling Story appeared first on Search Engine Journal.

Why Your Brand Must Tell A Compelling Story

We think in story. It’s hardwired in our brain. It’s how we make strategic sense of the otherwise overwhelming world around us. – Lisa Cron, Wired for Story  It’s no longer enough to build a great looking web site that gets traffic.  Those are just the bare essentials and won’t take you very far.  In […]

Author information

Srinivas Rao

Srinivas Rao is the host and cofounder of BlogcastFM where he’s interviewed over 300 bloggers, authors, and entrepreneurs. Pick up his free guide on How to Repurpose Content for Profit and Fame.

The post Why Your Brand Must Tell A Compelling Story appeared first on Search Engine Journal.